 | Study programme 2018-2019 | Français | |
 | Corporate Communication | ||
Programme component of Specialised Master degree in Language Sciences - WritingsResearch Institute for Language science and Technology |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UL-S1-ECRITS-817-M | Optional UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 17 | 8 | 0 | 0 | 0 | 5 | 5.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-014 | Corporate Communication | 17 | 8 | 0 | 0 | 0 | Q2 | ?% |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-014 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-014 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-014 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-014 | Corporate Communication - Presentation slides - A.Geerts - Available on Moodle |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-014 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-014 | Not applicable |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-014 | Pentacom - Malaval & Decaudin - Pearson Edition - 2012 marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 various articles (depending of the events) |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-014 | Authorized |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term