Objectives of Programme's Learning Outcomes

• Information-Communication option: Understand the fundamentals in the field of information-communication
• Master the communication tools of an organisation and the professional techniques of journalism.
• Develop a critical approach towards the main issues and outcomes in the field of information and communication.
• Analyse social messages, particularly media messages.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Develop and structure reasoning and arguments by mobilising concepts and methods specific to disciplines of human and social sciences.
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
• Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.

Learning Outcomes of UE

  <em>At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. </em>  

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

Not applicable