 | Study programme 2018-2019 | Français | |
 | Fundamentals of marketing | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-003 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
I. definition of marketing II. consumer behaviour and market understanding III. marketing strategy IV. to build an offer V. to spread te offer VI. marketing-mix
Required Reading
Copie de présentation - FONDEMENTS DE MARKETING - C. SCOUBEAU
Required Learning Resources/Tools
Philip KOTLER, Kevin KELLER, Delphine MANCEAU - 2015 - Marketing Management - Editions Pearson
Recommended Reading
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Aaker et McLoughlin (2007), Strategic Market Management, European Edition, Wiley Van Laethem et Body (2008), Le Plan Marketing, Dunod Kotler, Keller, Dubois, Manceau (2012), Marketing Management, 14ème ed., Pearson education
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)