Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.

Learning Outcomes of UE

This course unit aims at providing students with the relevant concepts and tools needed in order to understand , analyze and propose relevant recommendations relating to markets and consumption. Both in a domestic context, but also in an international setting.

Content of UE

The course "Consumer Behavior" provides students with a better understanding of the factors influencing individuals regarding their consumption. The course also covers all the mechanisms underlying the consumers' decision process. The course "International Marketing Management" aims to familiarize students with the peculiarities of international markets, both in terms of culture and its impact on consumption , and with regard to the adaptation of marketing strategies in an international context a multicultural environment. Finally, the course Research Methods in Marketing, is aimed at teaching the different quantitative and qualitative tools , necessary for the implementation of marketing research, notably in relation to consumption questions. Students will also be asked to analyze a database using SPSS software.

Prior Experience

This is an advanced course. Knowledge of the fundamentals of marketing is necessary to attend this course unit .

Type of Assessment for UE in Q1

• Presentation and works
• Written examination
• Quoted exercices

Q1 UE Assessment Comments

The 3 courses are taking into account according to the followings:
    - Consumer Behavior : Works and Written examination : 30%
    - International Marketing Management : Works and Written examination : 30%
    - Research Methods in Marketing : Works and quoted exercices : 40%

Type of Assessment for UE in Q2

• N/A

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• Presentation and works
• Written examination

Q3 UE Assessment Comments

The 3 courses are taking into account according to the followings:
    - Consumer Behavior : Works and Written examination : 30%
    - International Marketing Management : Works and Written examination : 30%
    - Research Methods in Marketing : Written examination : 40%

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable