Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.
• Adopt a scientific approach of analysis and reasoning.
• Master the different steps and methods to carry out research on complex or innovative management issues.
• Construct a reference framework, formulate questions or hypotheses from the analysis of scientific literature.
• Collect data, analyse it qualitatively and quantitatively and adequately interpret the results, taking into account the reference framework within which the research was developed.
• Develop innovative strategies.
• Mobilise the methods and management support tools in changing contexts.
• Manage a project within an organisation.
• Mobilise the methods and management support tools in changing contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

Learning Outcomes of UE

At the end of this course, the students would have realised a complete work of analysis related to problems defined in collaboration with a company and would have adopted a step of consultant such as that could be the case in professional environment. At the end of the course, the students must have shown their capacity to assume tasks of organization, analysis and council within the framework of the treatment of a specific marketing problem.

Content of UE

Work of analysis of marketing problems defined in collaboration with a company. This work implies a practical step of the student in the treatment of the problems and the contribution in the development of solutions and recommendations to the company implied in the project. Topics and contents of the course can vary from one year to another according to expectations of the Partner.

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• N/A

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

• Presentation and works

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• N/A

Q3 UE Assessment Comments

no second session

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable