Objectives of Programme's Learning Outcomes

• Actively master the fundamental concepts and models of economic sciences and management sciences
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

At the end of this class students should be able to understand the main dimensions of the strategic and operational approaches of marketing and their implementation. Students will play an online simulation and put themselves in the shoes of a marketing manager and learn the importance of defining sound marketing plans (and how to build them) in order to lead the company’s marketing decisions.

Content of UE

    - Satisfaction and loyalty
    - Segmentation, targeting and positioning : case studies and examples
    - Calculations in marketing and market forecasts   
    - 4P : understanding the main decisions
    - Managing the marketing mix : implementing an integrated marketing approach and mesure performance
    - Marketing planning
    - Structuration and control of the marketing efforts
   

Prior Experience

Student are supposed to have a basic knowledge of marketing.

Type of Assessment for UE in Q1

• N/A

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

• Presentation and works
• Written examination

Q2 UE Assessment Comments

A written examination will be completed by groupworks and exercises

Type of Assessment for UE in Q3

• Presentation and works
• Written examination

Q3 UE Assessment Comments

A written examination will be completed by groupworks and exercises.

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable