Objectives of Programme's Learning Outcomes

• Actively master the fundamental concepts and models of economic sciences and management sciences
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.

Learning Outcomes of UE

At the end of this course, the student will be able to understant the main concepts of marketing. The link with some present problems of marketing , the strategies of brands and products are approached by an introduction of examples and cases of companies.At the end of the course, the students must be able to build an analytical vision of the behaviours of the company on the markets and to interpret the actions marketing developed by these latest within the framework of the management of their brands and products

Content of UE

 I   - Defining the marketing  
 II  - Understanding markets and consumers
 III - Developping a strategy
 IV - Building the marketing offer
 V - Ditributing and promoting the offer
 VI - Managing the marketing mix

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• N/A

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

• Presentation and works
• Written examination

Q2 UE Assessment Comments

 Written exam 70%
 Field work : Product analysis (group work) : 30 %

Type of Assessment for UE in Q3

• Presentation and works
• Written examination

Q3 UE Assessment Comments

 Written exam 100%
 

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable