 | Study programme | Français | |
 | Fundamentals of marketing | ||
Activité d'apprentissage à l"School of Human and Social Sciences |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-002 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
I - Defining the marketing II - Understanding markets and consumersIII - Developping a strategyIV - Building the marketing offerV - Ditributing and promoting the offerVI - Managing the marketing mix
Required Learning Resources/Tools
Armstrong et Kotler (2013), Principes de marketing, Pearson education
Recommended Learning Resources/Tools
Articles issued in managerial journals and reviews will be suggested (and available on the online learning plateform) in order to illustrate concepts and ideas covered in during the course.
Other Recommended Reading
Aaker et McLoughlin (2007), Strategic Market Management, European Edition, Wiley Van Laethem et Body (2008), Le Plan Marketing, Dunod Kotler, Keller, Dubois, Manceau (2012), Marketing Management, 14ème ed., Pearson education
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)