Study programme | Français | ||
Corporate Communication | |||
Programme component of Master's Degree in Biology of Organisms and Ecology Professional Focus - Careers in eco-advisory à la Faculty of Science |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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US-M2-BIOEFS-022-M | Optional UE | GEERTS Angy | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 17 | 8 | 0 | 0 | 0 | 3.00 | 100.00 |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-014 | Corporate Communication | 17 | 8 | 0 | 0 | 0 | Q2 | 100.00% |
Unité d'enseignement |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
<em>At the end of the course, the students will have a general approach of the internal and external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. </em>
Content of UE
Corporate communication:
Strategic elements
-brand image
-marketing plan
-internal and external communication
- (crisis communication and financial communication
Theoritical approach will be completed with a case study based on a real context
Prior Experience
Not applicable
Type of Assessment for UE in Q1
Q1 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Evaluation will rely on written exams and practical works + their oral presentation
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
Not applicable
Type of Resit Assessment for UE in Q1 (BAB1)
Q1 UE Resit Assessment Comments (BAB1)
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-014 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-014 |
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Required Reading
AA | |
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W-MAKO-014 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-014 | Corporate Communication - Presentation slides - A.Geerts - Available on Moodle |
Recommended Reading
AA | |
---|---|
W-MAKO-014 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-014 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-014 | Pentacom - Malaval & Decaudin - Pearson Edition - 2012 marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 various articles (depending of the events) |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-MAKO-014 | Autorisé |