| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-STMAMA-002-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-027 | ?% |
UE's Learning outcomes
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)
UE Content
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- Social Media Marketing
- introduction to direct marketing
Prior experience
Basic marketing class
Term 1 for Integrated Assessment - type
- N/A
Term 2 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 3 for Integrated Assessment - type
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
| AA | |
|---|---|
| W-MAKO-027 |
Mode of delivery
| AA | |
|---|---|
| W-MAKO-027 |
Required Reading
| AA | |
|---|---|
| W-MAKO-027 |
Required Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-027 |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-027 |
Recommended Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-027 |
Other Recommended Reading
| AA | |
|---|---|
| W-MAKO-027 |
Term 1 Assessment - type
| AA | |
|---|---|
| W-MAKO-027 |
Term 1 Assessment - comments
| AA | |
|---|---|
| W-MAKO-027 |
Resit Assessment - Term 1 (B1BA1) - type
| AA | |
|---|---|
| W-MAKO-027 |
Resit Assessment - Term 1 (B1BA1) - Comments
| AA | |
|---|---|
| W-MAKO-027 |
Term 2 Assessment - type
| AA | |
|---|---|
| W-MAKO-027 |
Term 2 Assessment - comments
| AA | |
|---|---|
| W-MAKO-027 |
Term 3 Assessment - type
| AA | |
|---|---|
| W-MAKO-027 |
Term 3 Assessment - comments
| AA | |
|---|---|
| W-MAKO-027 |