UE's Learning outcomes

This course unit aims at providing students with the relevant concepts and tools needed in order to understand , analyze and propose relevant recommendations relating to markets and consumption. Both in a domestic context, but also in an international setting.

UE Content

The course "Consumer Behavior" provides students with a better understanding of the factors influencing individuals regarding their consumption. The course also covers all the mechanisms underlying the consumers' decision process. The course "International Marketing Management" aims to familiarize students with the peculiarities of international markets, both in terms of culture and its impact on consumption , and with regard to the adaptation of marketing strategies in an international context a multicultural environment. Finally, the course Research Methods in Marketing, is aimed at teaching the different quantitative and qualitative tools , necessary for the implementation of marketing research, notably in relation to consumption questions. Students will also be asked to analyze a database using SPSS software.

Prior experience

This is an advanced course. Knowledge of the fundamentals of marketing is necessary to attend this course unit .

Term 1 for Integrated Assessment - type

• Presentation and works
• Written examination
• Remediation test

Term 2 for Integrated Assessment - type

• N/A

Term 3 for Integrated Assessment - type

• Presentation and works
• Written examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A