| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-001 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 15 | 10 | 0 | 0 | 0 | Q1 |
Contents
The course covers the main theories pertaining to consumers behaviors et their decision processes.
The different variables of influence (internal and external) will be explained in order to understand how they impact behaviors and consumption patterns.
Moreover, an analysis of current topics related to consumption will be offered. These topics can vary from one year to another according to the trends in consumption. The previous topics included : ethical consumption, consumption communities and collective consumption behaviors, social media.
Required Learning Resources/Tools
Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class.
Recommended Learning Resources/Tools
A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class.
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- Presentation and works
- Written examination
Term 1 Assessment - comments
Exam : 60 %Field work and class participation: 40 %
Term 2 Assessment - type
- N/A
Term 2 Assessment - comments
Not applicable
Term 3 Assessment - type
- Presentation and works
- Written examination
Term 3 Assessment - comments
Exam : 60 %Field work and class participation: 40 %
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas