| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-GESTIN-009-M | Optional UE | GEERTS Angy | W727 - Marketing et Communication |
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 0 | 0 | 0 | 0 | 4 | 4 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-021 | ?% |
UE's Learning outcomes
At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will vary regarding the number of participants. If there is enough students, they will take part to the L'Oréal Brandstrorm contest where they will be asked to launch an innovative product in a real context and present their project to L'Oréal within the framework of this International contest. If there are not enough students, Marketing praticians will come to present students their jobs, Web/communication agency visit will be organized.
UE Content
Digital Marketing Seminar:<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" /><br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Strategic Internet Marketing : Segmentation - Targetting - Positionning<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Operational Internet Marketing : Product - Price - Place -Promotion<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Social Media
Prior experience
Basic Marketing Class
Term 1 for Integrated Assessment - type
- N/A
Term 2 for Integrated Assessment - type
- Presentation and works
- Quoted exercices
Term 3 for Integrated Assessment - type
- N/A
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
| AA | |
|---|---|
| W-MAKO-021 |
Mode of delivery
| AA | |
|---|---|
| W-MAKO-021 |
Required Reading
| AA | |
|---|---|
| W-MAKO-021 |
Required Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-021 |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-021 |
Recommended Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-021 |
Other Recommended Reading
| AA | |
|---|---|
| W-MAKO-021 |
Term 1 Assessment - type
| AA | |
|---|---|
| W-MAKO-021 |
Term 1 Assessment - comments
| AA | |
|---|---|
| W-MAKO-021 |
Resit Assessment - Term 1 (B1BA1) - type
| AA | |
|---|---|
| W-MAKO-021 |
Resit Assessment - Term 1 (B1BA1) - Comments
| AA | |
|---|---|
| W-MAKO-021 |
Term 2 Assessment - type
| AA | |
|---|---|
| W-MAKO-021 |
Term 2 Assessment - comments
| AA | |
|---|---|
| W-MAKO-021 |
Term 3 Assessment - type
| AA | |
|---|---|
| W-MAKO-021 |
Term 3 Assessment - comments
| AA | |
|---|---|
| W-MAKO-021 |