| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-021 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 0 | 25 | 0 | 0 | 0 | Q2 |
Contents
Digital Marketing Seminar:<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" /><br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Strategic Internet Marketing : Segmentation - Targetting - Positionning<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Operational Internet Marketing : Product - Price - Place -Promotion<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Social Media
Required Learning Resources/Tools
E-Marketing (Strauss & Frost, 2011) - Pearson
Recommended Learning Resources/Tools
PowerPoint support (available on Moodle)
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Quoted exercices
Term 2 Assessment - comments
40% Group Presentation
40% L'Oreal Contest
20% Active Participation
Term 3 Assessment - type
- N/A
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Séminaires