| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-BAMAMA-002-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-026 | ?% |
UE's Learning outcomes
At the end of this course, the student will be able to understand the main concepts of marketing. The link with some present marketing issues , the strategies of brands and products are approached through different examples.
At the end of the course, the students must be able to build an analytical vision of the of the company behavior on the markets and to interpret the marketing actions within the framework of their brands and products management.
The instruction will also be completed with cases study.
UE Content
Basis of Marketing :
I - Defining the marketing
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
Prior experience
Not applicable
Term 1 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 2 for Integrated Assessment - type
- N/A
Term 3 for Integrated Assessment - type
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
| AA | |
|---|---|
| W-MAKO-026 |
Mode of delivery
| AA | |
|---|---|
| W-MAKO-026 |
Required Reading
| AA | |
|---|---|
| W-MAKO-026 |
Required Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-026 |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-026 |
Recommended Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-026 |
Other Recommended Reading
| AA | |
|---|---|
| W-MAKO-026 |
Term 1 Assessment - type
| AA | |
|---|---|
| W-MAKO-026 |
Term 1 Assessment - comments
| AA | |
|---|---|
| W-MAKO-026 |
Resit Assessment - Term 1 (B1BA1) - type
| AA | |
|---|---|
| W-MAKO-026 |
Resit Assessment - Term 1 (B1BA1) - Comments
| AA | |
|---|---|
| W-MAKO-026 |
Term 2 Assessment - type
| AA | |
|---|---|
| W-MAKO-026 |
Term 2 Assessment - comments
| AA | |
|---|---|
| W-MAKO-026 |
Term 3 Assessment - type
| AA | |
|---|---|
| W-MAKO-026 |
Term 3 Assessment - comments
| AA | |
|---|---|
| W-MAKO-026 |