Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-026 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 18 | 6 | 16 | 0 | 0 | Q1 |
Contents
Basis of Marketing :
I - Defining the marketing
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
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Required Learning Resources/Tools
Armstrong et Kotler (2010), Principes de marketing, Pearson education
Recommended Learning Resources/Tools
Presentation slides - Principes de Marketing (A.Geerts) - available on Moodle
Other Recommended Reading
Kotler, Keller, Dubois, Manceau, Marketing Management, 12ème ed., Pearson education
Mode of delivery
- Face to face
Term 1 Assessment - type
- Presentation and works
- Written examination
Term 1 Assessment - comments
The evaluation will be based on
- Written exam
- Group work
- exercises made in class
Term 2 Assessment - type
- N/A
Term 2 Assessment - comments
Not applicable
Term 3 Assessment - type
- Written examination
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas
- Excursions, visites
- Préparations, travaux, recherches d'information