Objectives of general skills

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Understand interactions between companies and their socio-economic environments.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain interactions between companies and their environment.
• Assimilate the components of the social and economic environment of a company.

UE's Learning outcomes

At the end of this course, the student will be able to understand the main concepts of marketing. The link with some present marketing issues , the strategies of brands and products are approached through different examples. 
At the end of the course, the students must be able to build an analytical vision of the of the company behavior on the markets and to interpret the marketing  actions within the framework of their brands and products management.
The instruction will also be completed with cases study.

UE Content

Basis  of Marketing :

I - Defining the marketing 
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 2 for Integrated Assessment - type

• N/A

Term 3 for Integrated Assessment - type

• Written examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A