Objectives of general skills

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Demonstrate an open mind and adaption.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Assess their practices and be able to question it.

UE's Learning outcomes

At the end of the course of industrial and project marketing, after a first approach of industrial marketing and the analyse of the particular area of industrial projects, the student will be able to consider the particularities of the concerned sectors in the development of an adapted marketing strategy. Concerning cases in international marketing : Mainly based on case studies, combined with relevant readings, students will be asked to apply marketing concepts to complex and contemporary marketing problems including market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.

UE Content

concerning industrial and project marketing : Industrial context and B to B sector Industrial markets and clients Segmentation industrial marketing mix Specificities of public markets Industrial projects : - Concept and characteristics - Life cycle and buying process - Industrial projects in a strategic view - Particular Tools concerning cases in international marketing : case studies

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• Presentation and works
• Oral examination

Term 2 for Integrated Assessment - type

• N/A

Term 3 for Integrated Assessment - type

• Presentation and works
• Oral examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A