Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-007 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 20 | 10 | 0 | 0 | 0 | Q1 |
Contents
Industrial context and B to B sector Industrial markets and clients Segmentation industrial marketing mix Specificities of public markets Industrial projects : - Concept and characteristics - Life cycle and buying process - Industrial projects in a strategic view - Particular tools
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- Written examination
- Quoted exercices
Term 1 Assessment - comments
75 % oral examination and 25 % case study
Term 2 Assessment - type
- Oral Examination
Term 2 Assessment - comments
Not applicable
Term 3 Assessment - type
- Oral examination
Term 3 Assessment - comments
no more case stdy during the second session
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas