Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UW-M1-SCGEMS-010-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
Français | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-027 | ?% |
Objectives of general skills
- Mobilise expertise in at least one area of management.
- Master the principal decision-making processes of a company.
- Mobilise acquired skills in a specific professional environment.
- Professionally communicate and present original work both orally and in writing.
- Conduct scientific reasoning on complex or innovative management issues.
- Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
- Be independent and regularly adapt to new contexts.
- Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
UE's Learning outcomes
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)
UE Content
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- Social Media Marketing
- introduction to direct marketing
Prior experience
Basic marketing class
Term 1 for Integrated Assessment - type
- N/A
Term 2 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 3 for Integrated Assessment - type
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
AA | |
---|---|
W-MAKO-027 |
Mode of delivery
AA | |
---|---|
W-MAKO-027 |
Required Reading
AA | |
---|---|
W-MAKO-027 |
Required Learning Resources/Tools
AA | |
---|---|
W-MAKO-027 |
Recommended Reading
AA | |
---|---|
W-MAKO-027 |
Recommended Learning Resources/Tools
AA | |
---|---|
W-MAKO-027 |
Other Recommended Reading
AA | |
---|---|
W-MAKO-027 |
Term 1 Assessment - type
AA | |
---|---|
W-MAKO-027 |
Term 1 Assessment - comments
AA | |
---|---|
W-MAKO-027 |
Resit Assessment - Term 1 (B1BA1) - type
AA | |
---|---|
W-MAKO-027 |
Resit Assessment - Term 1 (B1BA1) - Comments
AA | |
---|---|
W-MAKO-027 |
Term 2 Assessment - type
AA | |
---|---|
W-MAKO-027 |
Term 2 Assessment - comments
AA | |
---|---|
W-MAKO-027 |
Term 3 Assessment - type
AA | |
---|---|
W-MAKO-027 |
Term 3 Assessment - comments
AA | |
---|---|
W-MAKO-027 |