| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| H-IICO-201 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 25 | 0 | 0 | 0 | 0 | Q2 |
Contents
1. Introduction to media and advertising;
2. Economic specificities of the media as a product;
3. Costs and revenues of the media;
4. Actors of the advertising market;
5. European and national regulations about the media, and the state aids to the press
6. The logics of media diversification, horizontal/vertical integration, financialization and internationalization of the media industry;
7. The free media;
8. Economy of online media;
9. The Belgian media scene;
10. The main international media groups.
Required Learning Resources/Tools
The slides of the lessons and some reference texts are on the Moodle platform.
Recommended Learning Resources/Tools
The slides of the lessons and some reference texts are on the Moodle platform.
Other Recommended Reading
- Vinciane Colson, Juliette De Maeyer et Florence Le Cam, <em>Du pigeon voyageur à Twitter: Histoires matérielles du journalisme</em>, coll. "Liberté j'écris ton nom", Espace de Libertés, Bruxelles, 2013.
- Patrick Le Floch et Nathalie Sonnac, <i>Économie de la presse</i>, coll. « Repères », ed. « La Découverte », Paris, 2005.
- Nathalie Sonnac et Jean Gabszewicz, <em>L'industrie des médias à l'ère numérique</em>, 3e éd., coll. « Repères », ed. « La Découverte », Paris, 2013.
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Written examination
Term 2 Assessment - comments
- Team work on a thematic defined and orally presented (15% of the final grade);
- Active participation during the lessons (10% of the final grade);
- Written examination (75% of the final grade).
Term 3 Assessment - type
- Presentation and works
- Written examination
Term 3 Assessment - comments
- Team work on a thematic defined and orally presented (15% of the final grade) - If the student haven't participated to the team work during the 1st examination session, he/she has to present an individual work during the 2nd examination session ;
- Active participation during the lessons (10% of the final grade);
- Written examination (75% of the final grade).
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)