Study programme 2018-2019Français
Digital Marketing Seminar
Programme component of Master's Degree in Management à la Warocqué School of Business and Economics
CodeTypeHead of UE Department’s
contact details
UW-MM-SCGEST-006-MOptional UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy

of instruction
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français02500044.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-021Digital Marketing Seminar025000Q2100.00%
Programme component

Objectives of Programme's Learning Outcomes

  • Mobilise expertise in at least one area of management.
    • Mobilise acquired skills in a specific professional environment.
  • Professionally communicate and present original work both orally and in writing.
    • Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
    • Present and structure data in a clear, precise, neutral, and non-oriented way.
  • Act in an international and multicultural context.
    • Communicate and interact in a clear and structured manner, orally and in writing in at least one other language other than French, on issues, analyses and projects.
    • Demonstrate an open mind and adaption.
  • In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
    • Integrate highly specialised knowledge in different fields of management.
    • Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
  • Be independent and regularly adapt to new contexts.
    • Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

Learning Outcomes of UE

At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will vary regarding the number of participants. If there is enough students, they will take part  to the  L'Oréal Brandstrorm contest where they will be asked to launch an innovative product in a real context and present their project to L'Oréal within the framework of this International contest. If there are not enough students, Marketing praticians will come to present students their jobs, Web/communication agency visit will be organized. 

Content of UE

Digital Marketing Seminar:

- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media

Prior Experience

Basic Marketing Class

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Quoted exercices

Q2 UE Assessment Comments

40% Group Presentation
40% L'Oreal Contest / Quoted exercises
20% Active Participation

Type of Assessment for UE in Q3

  • N/A

Q3 UE Assessment Comments

Not applicable

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
  • Séminaires

Mode of delivery

AAMode of delivery
  • Face to face

Required Reading


Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-021E-Marketing (Strauss & Frost, 2011) - Pearson

Recommended Reading


Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-021PowerPoint support (available on Moodle)

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-021Not applicable

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 02/05/2019
20, place du Parc, B7000 Mons - Belgique
Tél: +32 (0)65 373111