 | Programme d’études | English | |
 | Cases in Marketing Strategy | ||
Unité d’enseignement du programme de Certificat dUniversité en gestion internationale à la Faculté Warocqué d'Economie et de Gestion |
| Code | Type | Responsable | Coordonnées du service | Enseignant(s) |
|---|---|---|---|---|
| UW-U1-GESTIN-011-M | UE optionnelle | SCOUBEAU Chantal | W727 - Marketing et Communication |
|
| Langue d’enseignement | Langue d’évaluation | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Crédits | Pondération | Période d’enseignement |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 0 | 45 | 0 | 0 | 0 | 6.00 | 6.00 |
| Code(s) d’AA | Activité(s) d’apprentissage (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Période d’enseignement | Pondération |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-031 | Cases in Marketing Strategy | 0 | 45 | 0 | 0 | 0 | Q1 | 100.00% |
| Unité d'enseignement |
|---|
Acquis d'apprentissage UE
At the end of this seminar, students will have acquired the skills needed in order to confidently develop, present and implement of a relevant and consistent marketing strategy. The seminar covers the various variables of strategic and operational marketing and explains the specificities of their adaptation in different contexts.
More specifically:
Applying marketing concepts and tools in order to: analyse and contextualise a company's situation; identify the challenges and the opportunities, considering the company's available resources; define strategic and marketing directions and objectives; design a clear, relevant and consistant plan of action in order to meet the defined objectives; present clearly the results of the analysis and the recommendations in an engaging manner.
Contenu de l'UE
Mainly based on case studies, combined with relevant readings, students will be asked to apply marketing concepts to complex and contemporary marketing problems including market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.
Compétences préalables
This is an advanced course. Students should have attended a marketing course such as Fondements de Marketing/Principles of Marketing and have a sound understanding of the key principles of marketing.
Types d'évaluations Q1 pour l'UE
- Présentation et travaux
Commentaire sur les évaluations Q1 de l'UE
Attendance and participation in class discussions, presentations and group works will count for 100% of the final grade.
Types d'évaluations Q2 pour l'UE
- Néant
Commentaire sur les évaluations Q2 de l'UE
Not applicable.
Types d'évaluation Q3 pour l'UE
- Présentation et travaux
- Examen oral
Commentaire sur les évaluations Q3 de l'UE
As a complement of the oral examination (50%), students may be asked to revise some of the assignments realized during the year (50%).
Types d'évaluation rattrapage BAB1 (Q1) pour l'UE
- Néant
Commentaire sur les évaluations rattr. Q1 de l'UE
Not applicable.
Types d'activités
| AA | Types d'activités |
|---|---|
| W-MAKO-031 |
|
Mode d'enseignement
| AA | Mode d'enseignement |
|---|---|
| W-MAKO-031 |
|
Supports principaux
| AA | |
|---|---|
| W-MAKO-031 |
Supports principaux non reproductibles
| AA | Supports principaux non reproductibles |
|---|---|
| W-MAKO-031 | Articles and readings relevant to the case studies. Documentation and relevant materials will be made available online or handed out in class. |
Supports complémentaires
| AA | |
|---|---|
| W-MAKO-031 |
Supports complémentaires non reproductibles
| AA | Support complémentaires non reproductibles |
|---|---|
| W-MAKO-031 | Not applicable. |
Autres références conseillées
| AA | Autres références conseillées |
|---|---|
| W-MAKO-031 | Not applicable. |
Reports des notes d'AA d'une année à l'autre
| AA | Reports des notes d'AA d'une année à l'autre |
|---|---|
| W-MAKO-031 | Autorisé |