Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Communicate and interact in a clear and structured manner, orally and in writing in two other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• Refer to ethical principles and apply ethical codes specific to management sciences to their own behaviour.
• Act in compliance with specific legislative frameworks.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.
• Understand interactions between companies and their socio-economic environments.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain interactions between companies and their environment.
• Assimilate the components of the social and economic environment of a company.
• Mobilise the methods and management support tools in changing contexts.

Learning Outcomes of UE

At the end of the course unit, the student will be able to:

Identify and analyze an entrepreneurial opportunity based on a market need or a societal or economic issue;
Develop a structured business model using standard tools (Business Model Canvas, SWOT, PESTEL analysis, etc.);
Build a coherent business plan incorporating the marketing, operational, financial, and strategic dimensions of the project;
Apply theoretical knowledge in strategy, financial management, and marketing within a concrete entrepreneurial perspective;
Present and defend a business creation project convincingly, both in writing and orally, in front of a panel of internal and/or external experts;
Work effectively as part of a team, managing roles, responsibilities, and communication within a project group.

UE Content: description and pedagogical relevance

This course unit aims to support students through the various stages of developing an entrepreneurial project. It combines theoretical input, practical application, and the development of transversal skills. Students will be expected to:

Stimulate and structure their creativity to generate a project idea;
Develop this idea by defining a coherent business model using tools such as the Business Model Canvas (BMC);
Deepen key aspects of the project, including marketing, financing, and intellectual property;
Conduct field surveys and market research to validate project assumptions;
Integrate principles of circular economy and sustainable development into the design and implementation of the project;
Write a comprehensive business plan and ensure its oral presentation and reasoned defense before a panel of professionals.

The course unit combines theory and practice to ensure pedagogical coherence between the intended learning outcomes and the assessment methods, with a strong emphasis on project-based learning.

Prior Experience

To follow this course unit effectively, students are expected to have the following skills:

Ability to work in teams and manage a project collaboratively;
Basic knowledge in management, economics, and marketing;
Ability to research, analyze, and synthesize relevant information;
Clear communication skills, both oral and written;
Openness to creativity, innovation, and problem-solving.

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted online
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q1 UE Assessment Comments

NA

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted online
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q1 UE Resit Assessment Comments (BAB1)

NA

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral presentation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q2 UE Assessment Comments

The course unit is assessed through four main components, weighted as follows:

Pitch (30%): a short and compelling presentation of the entrepreneurial project, designed to attract the interest of potential partners or investors.
Written work – Business Plan (35%): submission of a structured file including the Business Model Canvas (BMC), market research, marketing plan, projected financial statements, and legal, environmental, and operational aspects of the project.
Oral presentation (30%): an in-depth presentation of the project before a jury of external professionals and academic staff, assessing clarity, structure, consistency, and ability to answer questions.
Attendance and engagement (5%): assessment of regular involvement throughout the semester, in working sessions and team meetings.

The evaluation is subject to a binary participation factor (F):

If the student attends more than 75% of the sessions, F = 1
If attendance is below 75%, F = 0

The final grade is calculated as follows:
Final grade = F × (0.30 × Pitch + 0.35 × Written work + 0.30 × Oral presentation + 0.05 × Attendance)In the case of unjustified absences or insufficient commitment, the final grade will be automatically zero, regardless of the quality of other components.

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q3 UE Assessment Comments

No second session