Objectives of Programme's Learning Outcomes

• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.
• Assimilate the components of the social and economic environment of a company.
• Demonstrate an open mind and adaption.

Learning Outcomes of UE

NA

UE Content: description and pedagogical relevance

At the end of the course, students will be able to understand and apply the basics of international marketing and business. The course covers the main dimensions of marketing and explains the factors that influence the international implementation of the company. The course is based on presentations, illustrations and discussions.

Prior Experience

Not applicable

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class

Q2 UE Assessment Comments

Written examination: 40%
Written reports and oral presentations:60%

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class

Q3 UE Assessment Comments

Written examination: 100%