Objectives of Programme's Learning Outcomes

• Information-Communication option: Understand the fundamentals in the field of information-communication
• Master the communication tools of an organisation and the professional techniques of journalism.
• Develop a critical approach towards the main issues and outcomes in the field of information and communication.
• Analyse social messages, particularly media messages.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Develop and structure reasoning and arguments by mobilising concepts and methods specific to disciplines of human and social sciences.
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
• Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

UE Content: description and pedagogical relevance

UE Content:

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Learning activities in the teaching units are complementary and only differs through teaching modalities.

Prior Experience

Not applicable

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face
• Oral presentation - Face-to-face

Q1 UE Assessment Comments

Examination will also be about group work done during first session
Oral or written examination regarding the number of students and the sanitary situation

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• N/A - Néant

Q1 UE Resit Assessment Comments (BAB1)

not applicable

Q2 UE Assessment Comments

Evaluation will rely on written/oral exams and practical work + oral presentation

Oral or written examination regarding the number of students and the sanitary situations 

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face

Q3 UE Assessment Comments

Examination will also be about group work done during Q1
Oral or written examination regarding the number of students and the sanitary situation