Objectives of Programme's Learning Outcomes

• Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
• Understand, synthesise and discuss complex information and texts on economics and management.
• Summarise the contributions of different sources to justify an opinion or decision
• Actively master the fundamental concepts and models of economic sciences and management sciences
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
• Describe the principles of methodological approaches (objectives, methods, techniques and tools) to understand and explain the functioning of organisations and markets.
• Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
• Understand, synthesise and discuss complex information and texts, expressed in English and at least one other language.
• Communicate in a clear and structured manner on issues of economics and management
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

Segment a market, target, position a product, craft a Marketing plan

UE Content: description and pedagogical relevance

Theories : Corporate and Marketing strategies
Business case studiy : Cirque du Soleil in USA and Asia

Prior Experience

Economics
Accounting
Finance

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face

Q2 UE Assessment Comments

A critical analysis of the Cirque du Soleil case study takes the shape of an oral presentation and a written report from each team of students. The grade for this team work represents 50% of the total grade of the module. The final MCQ represents the other half of the grade.

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Remote
• Production (written work, report, essay, collection, product, etc.) - To be submitted online

Q3 UE Assessment Comments

The case study will invite to make a strategic diagnosis and to elaborate a Marketing plan of the company.