Study programme 2023-2024 | Français | ||
Fundamentals of Marketing | |||
Programme component of Bachelor's (MONS) (day schedule) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-B3-SGEGIG-012-M | Compulsory UE | DEPRINCE Elodie | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 18 | 12 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-004 | Fundamentals of Marketing - AAEP | 18 | 6 | 0 | 0 | 0 | Q2 | |
W-MAKO-008 | Fundamentals of marketing - AAEHP | 0 | 6 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this course, students will be able to understand what marketing is and the important concepts of the marketing mix. We will study different points such as
- Why is marketing an important subject and what are its fields of application?
- What are the main concepts of marketing?
- What are the new realities of marketing?
- What are the tasks that need to be done to achieve effective marketing?
And we will analyse the 4Ps of the marketing mix (Product, Price, Distribution and Communication).
UE Content: description and pedagogical relevance
- definition of marketing
- Main dimensions (strategic and operational)
- 4 P
Prior Experience
Not applicable
Type(s) and mode(s) of Q2 UE assessment
Q2 UE Assessment Comments
A written or oral examination will be proposed regarding the situation and the number of students. It will be completed by a work (or works) valorised for 30% of the course
Type(s) and mode(s) of Q3 UE assessment
Q3 UE Assessment Comments
A written or oral examination will be proposed regarding the situation and the number of students.
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-004 |
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W-MAKO-008 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-004 |
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W-MAKO-008 |
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Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-004 | Not applicable |
W-MAKO-008 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-004 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019 Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
W-MAKO-008 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019 Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-004 | Not applicable |
W-MAKO-008 | Not applicable |