Study programme 2023-2024 | Français | ||
Marketing Planning - AAEHP | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
---|---|---|---|---|
W-MAKO-011 |
|
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 0 | 3 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Marketing planning
- market research
- segmentation
- targeting
- positioning
- monitoring
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
/
Other Recommended Reading
Marketing Management, Philip Kotler, Kevin Keller, Aurélie Hemonnet, Delphine Manceau, Pearson, 16edt, 2019;
Etude marketing, Naresh Malhotra, Pearson, 6edt, 2014;
Etudes et analyses marketing,Sandrine Macé, Alvin C. Burns, Ann Veeck, Ronald F. Bush, Sandrine Macé, 8edt, 2018
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Location of learning activity
Location of assessment