Study programme 2022-2023 | Français | ||
Digital Marketing | |||
Programme component of Master's in Management (MONS) (day schedule) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M1-SCIGES-050-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Anglais | 0 | 21 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-056 | Digital Marketing - AAEP | 0 | 18 | 0 | 0 | 0 | Q2 | |
W-MAKO-057 | Digital Marketing - AAEHP | 0 | 3 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will rely on a company bunisess case. Students will have to use the skills learnt in the first part in order to figure out a real business case. They will be asked to present their ideas to company members.
UE Content: description and pedagogical relevance
Digital Marketing Seminar:
- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media
- SEO
Learning activities in the teaching unit are complementary and only differ through their teaching modalities
Prior Experience
marketing basis
Type(s) and mode(s) of Q2 UE assessment
Q2 UE Assessment Comments
40% Group Presentation
40% Busines case
20% Active Participation
Type(s) and mode(s) of Q3 UE assessment
Q3 UE Assessment Comments
no second session
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-056 |
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W-MAKO-057 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-056 |
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W-MAKO-057 |
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Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-MAKO-056 | E-Marketing (Strauss & Frost, 2011) - Pearson |
W-MAKO-057 | E-Marketing (Strauss & Frost, 2011) - Pearson |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-MAKO-056 | PowerPoint support (available on Moodle) |
W-MAKO-057 | PowerPoint support (available on Moodle) |
Other Recommended Reading
AA | Other Recommended Reading |
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W-MAKO-056 | Not applicable |
W-MAKO-057 | Not applicable |