 | Study programme 2022-2023 | Français | |
 | Cases in Marketing | ||
Programme component of Master's in Management (MONS) (day schedule) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-SCIGES-049-M | Compulsory UE | DEPRINCE Elodie | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 0 | 21 | 0 | 0 | 0 | 3 | 3.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-054 | Cases in Marketing - AAEP | 0 | 14 | 0 | 0 | 0 | Q1 | |
| W-MAKO-055 | Cases in Marketing - AAEHP | 0 | 7 | 0 | 0 | 0 | Q1 |
Integrated test : there will be no assessment for each AA but a single assessment for the UE.
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
- Professionally communicate and present original work both orally and in writing.
- Conduct scientific reasoning on complex or innovative management issues.
- Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
Learning Outcomes of UE
marketing and marketing planning
UE Content: description and pedagogical relevance
Business cases studies
Prior Experience
Not applicable
Type(s) and mode(s) of Q1 UE assessment
- Production (written work, report, essay, collection, product, etc.) - To be submitted in class
Q1 UE Assessment Comments
written reports and oral presentation
Type(s) and mode(s) of Q1 UE resit assessment (BAB1)
- N/A - Néant
Q1 UE Resit Assessment Comments (BAB1)
NA
Type(s) and mode(s) of Q3 UE assessment
- Production (written work, report, essay, collection, product, etc.) - To be submitted in class
Q3 UE Assessment Comments
Written reports
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-054 |
|
| W-MAKO-055 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-054 |
|
| W-MAKO-055 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-054 | Not applicable |
| W-MAKO-055 | Not applicable |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-054 | Not applicable |
| W-MAKO-055 | Not applicable |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-054 | Not applicable |
| W-MAKO-055 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term