 | Study programme 2022-2023 | Français | |
 | Consumer's Behavior | ||
Programme component of Master's in Management (MONS) (day schedule) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-SCIGES-033-M | Optional UE | DEPRINCE Elodie | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 14 | 7 | 0 | 0 | 0 | 3 | 3.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-001 | Consumer's Behavior - AAEP | 14 | 4 | 0 | 0 | 0 | Q1 | |
| W-MAKO-045 | Consumer's behavior - AAEHP | 0 | 3 | 0 | 0 | 0 | Q1 |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
- Mobilise expertise in at least one area of management.
- Master the principal decision-making processes of a company.
- Mobilise acquired skills in a specific professional environment.
- Contribute to the development of innovative tools and solutions.
- Be independent and regularly adapt to new contexts.
- Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
- Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
- Assess their practices and be able to question it.
Learning Outcomes of UE
At the end of this course, students will be able to adopt an analytical perspective on consumers' behaviours. The course highlights consumers' decision process and the different variables that influence the behaviour. For each of them the marketing implications are explained. This allows a more practical view on the different aspects.This combined approach is a way to emphasise the importance of analysing consumers' behaviour in order to implement effective marketing strategies.
UE Content: description and pedagogical relevance
The course covers the main theories pertaining to consumers behaviors et their decision processes.
The different variables of influence (internal and external) will be explained in order to understand how they impact behaviors and consumption patterns.
Moreover, an analysis of current topics related to consumption will be offered. These topics can vary from one year to another according to the trends in consumption.
Prior Experience
marketing et marketing planning
Type(s) and mode(s) of Q1 UE assessment
- Written examination - Face-to-face
- Oral examination - Face-to-face
Q1 UE Assessment Comments
written or oral examination
Type(s) and mode(s) of Q1 UE resit assessment (BAB1)
- N/A - Néant
Q1 UE Resit Assessment Comments (BAB1)
NA
Type(s) and mode(s) of Q3 UE assessment
- Oral examination - Face-to-face
Q3 UE Assessment Comments
Oral eximination
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-001 |
|
| W-MAKO-045 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-001 |
|
| W-MAKO-045 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-001 | Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class. |
| W-MAKO-045 | Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class. |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-001 | A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class. |
| W-MAKO-045 | A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class. |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-001 | Not applicable |
| W-MAKO-045 | Not applicable |