Study programme 2022-2023 | Français | ||
Advanced Marketing | |||
Programme component of Master's in Business Engineering (MONS) (day schedule) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UW-M1-IGGEST-061-M | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 9 | 12 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-052 | Advanced Marketing - AAEP | 9 | 4 | 0 | 0 | 0 | Q2 | |
W-MAKO-053 | Advanced Marketing - AAEHP | 0 | 8 | 0 | 0 | 0 | Q2 |
Programme component |
---|
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this course, students will have studied marketing in the particular field of services. They will be able to propose strategic and operational approaches in that field taking into account its pecificities.
UE Content: description and pedagogical relevance
- Services sector
- Definition of the service
- a specific marketing
- place of the client
- strategic aspects
- operational aspects
the learning activities are complementary and only differ regarding the modalities
Prior Experience
first courses of marketing
Type(s) and mode(s) of Q2 UE assessment
Q2 UE Assessment Comments
oral examination or written exam regarding the number of students and the health situation
Type(s) and mode(s) of Q3 UE assessment
Q3 UE Assessment Comments
oral examination or written exam regarding the number of students and the health situation
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
W-MAKO-052 |
|
W-MAKO-053 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
W-MAKO-052 |
|
W-MAKO-053 |
|
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-052 | Not applicable |
W-MAKO-053 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-052 | Not applicable |
W-MAKO-053 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-052 | Marketing des services - Lovelock C - 2014 - Pearson Marketing des services - Gabriel - 2014 - Dunod Marketing des services: Un manuel sur le marketing des services - Arasu - 2020 - Editions notre savoir |
W-MAKO-053 | Marketing des services - Lovelock C - 2014 - Pearson Marketing des services - Gabriel - 2014 - Dunod Marketing des services: Un manuel sur le marketing des services - Arasu - 2020 - Editions notre savoir |