Objectives of Programme's Learning Outcomes

• Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
• Understand, synthesise and discuss complex information and texts on economics and management.
• Summarise the contributions of different sources to justify an opinion or decision
• Develop and structure reasoning by basing it on suitable scientific arguments
• Actively master the fundamental concepts and models of economic sciences and management sciences
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
• Give a critique and argue a point of view as part of a scientific approach
• Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
• Understand, synthesise and discuss complex information and texts, expressed in English and at least one other language.
• Communicate in a clear and structured manner on issues of economics and management
• Critically compare knowledge acquired to real situations.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

At the end of this class students should be able to understand what is marketing (strategic and operational point of view).  Important concepts as segmentation, targeting and positioning are related to the marketing mix (4 P )

UE Content: description and pedagogical relevance

- definition of marketing
- Main dimensions (strategic and operational)
- 4 P 

The learning activities are complementary and only differ regarding the modalities

Prior Experience

Not applicable

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face
• Practical exam - Face-to-face

Q2 UE Assessment Comments

A written or oral examination will be proposed regarding the situation and the number of students.  It will be completed by a work (or works) valorised for 30% of the course 

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face
• Practical exam - Face-to-face

Q3 UE Assessment Comments

A written or oral examination will be proposed regarding the situation and the number of students.