Study programme 2022-2023 | Français | ||
Marketing and Positioning | |||
Programme component of Master's in Computer Engineering and Management (CHARLEROI) (shift schedule) à la Faculty of Engineering |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UI-M1-IRIGIG-105-C | Compulsory UE | BETTE Sébastien | F113 - Management de l'Innovation Technologique |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 24 | 16 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
I-MANA-121 | Marketing and Positioning | 24 | 16 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component |
---|
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
Savoir vendre un produit ou un service innovant à un client potentiel. Expérimenter la vente d'une innovation.
Comprendre les notions principales du Marketing stratégique et opérationnel, y compris le marketing digital.
Réaliser un plan Marketing .
Analyser un plan Marketing
UE Content: description and pedagogical relevance
Présentation du contexte de l'innovation (développement de nouveaux produits) et lien avec le marketing BtoB et BtoC. Développement de la notion du marketing industriel (BtoB), de ses caractéristiques, de ses domaines d'activités. Focalisation sur la notion d'achat BtoB et plus spécifiquement les centres d'achat avec ses différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs). Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle. Développement de l'approche et des notions liées au marketing digital.
Prior Experience
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
I-MANA-121 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
I-MANA-121 |
|
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
I-MANA-121 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
I-MANA-121 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
I-MANA-121 | Not applicable |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
---|---|
I-MANA-121 | Authorized |
Term 2 Assessment - type
AA | Type(s) and mode(s) of Q2 assessment |
---|---|
I-MANA-121 |
|
Term 2 Assessment - comments
AA | Term 2 Assessment - comments |
---|---|
I-MANA-121 | The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%) |
Term 3 Assessment - type
AA | Type(s) and mode(s) of Q3 assessment |
---|---|
I-MANA-121 |
|
Term 3 Assessment - comments
AA | Term 3 Assessment - comments |
---|---|
I-MANA-121 | The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%) |