Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|
UW-M2-SCGEST-040-M | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication | |
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|
| Français | 6 | 36 | 0 | 0 | 0 | 6 | 6.00 | 1st term |
Integrated test : there will be no assessment for each AA but a single assessment for the UE.
Objectives of Programme's Learning Outcomes
- Mobilise expertise in at least one area of management.
- Master the principal decision-making processes of a company.
- Mobilise acquired skills in a specific professional environment.
- Contribute to the development of innovative tools and solutions.
- Professionally communicate and present original work both orally and in writing.
- Conduct scientific reasoning on complex or innovative management issues.
- Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
- Act in an international and multicultural context.
- Assimilate the components of the social and economic environment of a company.
- Demonstrate an open mind and adaption.
- Collaborate within a team and exercise leadership.
- Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
- Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
- Plan activities so as to best utilise the time available.
- In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
- Integrate highly specialised knowledge in different fields of management.
- Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
- Contribute to the implementation of innovative projects.
- Be independent and regularly adapt to new contexts.
- Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
- Assess their practices and be able to question it.
- Understand interactions between companies and their socio-economic environments.
- Master and appropriately mobilise knowledge and methodological approaches to understand and explain interactions between companies and their environment.
- Assimilate the components of the social and economic environment of a company.
- Mobilise the methods and management support tools in changing contexts.
Learning Outcomes of UE
at the end of the course, the students will be able to develop and implement marketing strategies in specific situations.
Content of UE
presentations of marketing specialists. Development of projects concerning specific marketing approaches. serious game
Prior Experience
first courses of marketing
Type of Assessment for UE in Q1
- Presentation and/or works
Q1 UE Assessment Comments
not applicable
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
not applicable
Type of Resit Assessment for UE in Q1 (BAB1)
Q1 UE Resit Assessment Comments (BAB1)
not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|
W-MAKO-060 | - Conférences
- Travaux pratiques
- Etudes de cas
|
W-MAKO-061 | - Travaux pratiques
- Etudes de cas
|
Mode of delivery
AA | Mode of delivery |
---|
W-MAKO-060 | |
W-MAKO-061 | |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|
W-MAKO-060 | Not applicable |
W-MAKO-061 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|
W-MAKO-060 | Not applicable |
W-MAKO-061 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|
W-MAKO-060 | Not applicable |
W-MAKO-061 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term