Study programme 2021-2022 | Français | ||
Marketing Strategy Seminar | |||
Programme component of Master's in Management : Specialist Focus on Management and Strategy (Charleroi (Hor. décalé)) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M2-SCGEMS-008-C | Compulsory UE | DEPRINCE Elodie | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 60 | 0 | 0 | 0 | 12 | 12.00 | 1st term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-028 | Marketing Strategy Seminar - AAEP | 0 | 21 | 0 | 0 | 0 | Q1 | |
W-MAKO-044 | Marketing Strategy Seminar - AAEHP | 0 | 39 | 0 | 0 | 0 | Q1 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this course students should be able to understand the mechanisms for the implementation of business strategies and be able to make the right decisions in order to achieve the marketing objectives previously defined.Participants will have a better understanding of the variables influencing marketing decisions and the consequences of making those decisions in terms of business efficiency and profitability.In addition, participants will be able to develop autonome approaches addressing specific marketing issues that will be discussed during the case studies.
Content of UE
Variable from year to year. Mainly based on the following dimensions:
I - Marketing analysis
II - Market development
III - Marketing decisions : positioning and marketing mix management
IV - Controlling Marketing decisions
V - Cases studies
Prior Experience
A good knowledge of marketing principals and strategies is required to attend this class.
Type of Assessment for UE in Q1
Q1 UE Assessment Comments
- Oral Examination (course work presentation) : 30%
- Case studies, fieldwork and class discussions : 70%
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
- Oral Examination (course work presentation) : 30%
- Case studies, fieldwork and class discussions : 70%
Type of Resit Assessment for UE in Q1 (BAB1)
Q1 UE Resit Assessment Comments (BAB1)
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
W-MAKO-028 |
|
W-MAKO-044 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
W-MAKO-028 |
|
W-MAKO-044 |
|
Required Reading
AA | |
---|---|
W-MAKO-028 | |
W-MAKO-044 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-028 | Case studies discussed in class and in the framework of autonomous group works. Complementary resources variable from one year to another. |
W-MAKO-044 | Case studies discussed in class and in the framework of autonomous group works. Complementary resources variable from one year to another. |
Recommended Reading
AA | |
---|---|
W-MAKO-028 | |
W-MAKO-044 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-028 | Not applicable |
W-MAKO-044 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-028 | Not applicable |
W-MAKO-044 | Not applicable |