Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Develop innovative strategies.
• Mobilise the methods and management support tools in changing contexts.
• Master the principal decision-making processes of a company.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• Manage a project within an organisation.
• Mobilise the methods and management support tools in changing contexts.
• Assimilate the components of the social and economic environment of a company.
• Demonstrate an open mind and adaption.

Learning Outcomes of UE

At the end of this course, after a first approach of industrial marketing and the analyse of the particular area of industrial projects, the student will be able to consider the particularities of the concerned sectors in the development of an adapted marketing strategy.

Content of UE

- Industrial context and B to B sector
- Industrial markets and clients
- Segmentation
- industrial marketing mix
- Specificities of public markets
- Industrial projects : Concept and characteristics, Life cycle and buying process, Industrial projects in a strategic view,  Particular tools

 

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination

Q1 UE Assessment Comments

not applicable

Type of Assessment for UE in Q3

• Oral examination

Q3 UE Assessment Comments

no more case study during the second session

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable