Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Assess their practices and be able to question it.
• Develop innovative strategies.
• Mobilise the methods and management support tools in changing contexts.
• Master the principal decision-making processes of a company.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• Manage a project within an organisation.
• Mobilise the methods and management support tools in changing contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Assimilate the components of the social and economic environment of a company.
• Demonstrate an open mind and adaption.

Learning Outcomes of UE

at the end of the course, the students will be able to develop and implement marketing strategies in specific situations. 

Content of UE

presentations of marketing specialists. Development of projects concerning specific marketing approaches. serious game

Prior Experience

first courses of marketing

Type of Assessment for UE in Q1

• Presentation and/or works

Q1 UE Assessment Comments

not applicable

Type of Assessment for UE in Q3

• N/A

Q3 UE Assessment Comments

not applicable

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable