Objectives of Programme's Learning Outcomes

• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.
• Manage a project within an organisation.
• Mobilise the methods and management support tools in changing contexts.
• Identify professional networks and interact and collaborate with them. Research external expertise if necessary.

Learning Outcomes of UE

At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will rely on a company bunisess case. Students will have to use the slills learnt in the first part in prder to figure out a real business case. Theu will be asked to present their ideas to company members.

Content of UE

Digital Marketing Seminar:

- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media

Prior Experience

Bases en marketing

Type of Assessment for UE in Q2

• Presentation and/or works
• Graded tests

Q2 UE Assessment Comments

40% Group Presentation
40% Busines case
20% Active Participation

Type of Assessment for UE in Q3

• N/A

Q3 UE Assessment Comments

no second session