Study programme 2021-2022Français
Digital Marketing
Programme component of Master's in Business Engineering à la Warocqué School of Business and Economics

CodeTypeHead of UE Department’s
contact details 		Teacher(s)
UW-M1-IGGEST-063-MCompulsory UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy

Language
of instruction		Language
of assessment		 HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Anglais
Anglais02100033.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-056Digital Marketing - AAEP018000Q2
W-MAKO-057Digital Marketing - AAEHP03000Q2

Integrated test : there will be no assessment for each AA but a single assessment for the UE.
Programme component

Objectives of Programme's Learning Outcomes

Learning Outcomes of UE

At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will rely on a company bunisess case. Students will have to use the slills learnt in the first part in prder to figure out a real business case. Theu will be asked to present their ideas to company members.

Content of UE

Digital Marketing Seminar:

- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media

Prior Experience

Bases en marketing

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Graded tests

Q2 UE Assessment Comments

40% Group Presentation
40% Busines case
20% Active Participation

Type of Assessment for UE in Q3

  • N/A

Q3 UE Assessment Comments

no second session

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-MAKO-056
  • Travaux pratiques
  • Etudes de cas
W-MAKO-057
  • Travaux pratiques
  • Etudes de cas

Mode of delivery

AAMode of delivery
W-MAKO-056
  • Face to face
W-MAKO-057
  • Face to face

Required Reading

AA
W-MAKO-056
W-MAKO-057

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-056E-Marketing (Strauss & Frost, 2011) - Pearson
W-MAKO-057E-Marketing (Strauss & Frost, 2011) - Pearson

Recommended Reading

AA
W-MAKO-056
W-MAKO-057

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-056PowerPoint support (available on Moodle)
W-MAKO-057PowerPoint support (available on Moodle)

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-056Not applicable
W-MAKO-057Not applicable
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
More information on Higher Education Structure (’Paysage’ Decree)
Date de dernière mise à jour de la fiche ECTS par l'enseignant : 15/05/2021
Date de dernière génération automatique de la page : 06/05/2022
20, place du Parc, B7000 Mons - Belgique
Tél: +32 (0)65 373111
Courriel: info.mons@umons.ac.be