 | Study programme 2021-2022 | Français | |
 | Consumer behavior | ||
Programme component of Master's in Business Engineering à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-IGGEST-038-M | Optional UE | DEPRINCE Elodie | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 14 | 7 | 0 | 0 | 0 | 3 | 3.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-001 | Consumer's Behavior - AAEP | 14 | 4 | 0 | 0 | 0 | Q1 | |
| W-MAKO-045 | Consumer's behavior - AAEHP | 0 | 3 | 0 | 0 | 0 | Q1 |
Integrated test : there will be no assessment for each AA but a single assessment for the UE.
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-001 |
|
| W-MAKO-045 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-001 |
|
| W-MAKO-045 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-001 | |
| W-MAKO-045 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-001 | Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class. |
| W-MAKO-045 | Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class. |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-001 | |
| W-MAKO-045 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-001 | A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class. |
| W-MAKO-045 | A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class. |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-001 | Not applicable |
| W-MAKO-045 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term