Study programme 2021-2022Français
Introduction to Entrepreneurship
Programme component of Bachelor's à la Warocqué School of Business and Economics

CodeTypeHead of UE Department’s
contact details
Teacher(s)
UW-B3-SGEGIG-017-MOptional UEDEPRINCE ElodieW727 - Marketing et Communication
  • COLOT Olivier
  • DEPRINCE Elodie

Language
of instruction
Language
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français102000033.00Full academic year

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-025Introduction to Entrepreneurship - AAEP1012000A
W-MAKO-029Introduction to Entrepreneurship - AAEHP08000A

Overall mark : the assessments of each AA result in an overall mark for the UE.
Programme component
Prérequis
Prérequis
Prérequis
Prérequis

Objectives of Programme's Learning Outcomes

  • Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
    • Understand, synthesise and discuss complex information and texts on economics and management.
    • Summarise the contributions of different sources to justify an opinion or decision
    • Develop and structure reasoning by basing it on suitable scientific arguments
  • Actively master the fundamental concepts and models of economic sciences and management sciences
    • Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
    • Understand how organisations and markets work
    • Understand the methods and tools adapted to the field of economics and management
  • Critically compare knowledge acquired to real situations.
    • Develop and structure reasoning by basing it on suitable scientific arguments
    • Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
  • Demonstrate working and analytical rigour.
    • Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
    • Develop their scientific curiosity and open-mindedness
    • Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE


The Introduction to entrepreneurship is a course intended to discover the world of entrepreneurship. The aim is to "analyze the playing field of a business". The student will also be made aware of the entrepreneurial spirit and entrepreneurship.

Content of UE


Several themes will be discussed such as:
- Lecture from an entrepreneur and / or a student-entrepreneur,
- Seminar: The different stages of creation (idea, market analysis, business plan) and tools related to entrepreneurship (introduction to BMC, blue ocean,..)
- Seminar: What are the creation aids? (LME, Yump, LJE, Sowalfin, etc.)
- Internship with an entrepreneur

Prior Experience

Not applicable

Type of Assessment for UE in Q1

  • Presentation and/or works

Q1 UE Assessment Comments


Preliminary step:
- Mandatory presence at all sessions.
- Participation in evening conferences on the theme of entrepreneurship.

Step 1: To do an observation internship in a young company / SME / Startup / entrepreneur.

Step 2: Realize the complete BMC of this company and justify it (individual work).

Step 3: Submit a written report including: Introduction, Documentary research on the firm, BMC, Explanation of the BMC, Recommendations to the company to improve its business, Conclusion

Step 4: Presentation of the report.

Evaluation
Written work = 60%
Presentation and defense of the project = 40%

Type of Assessment for UE in Q2

  • Presentation and/or works

Q2 UE Assessment Comments

Preliminary step:
- Mandatory presence at all sessions.
- Participation in evening conferences on the theme of entrepreneurship.

Step 1: To do an observation internship in a young company / SME / Startup / entrepreneur.

Step 2: Realize the complete BMC of this company and justify it (individual work).

Step 3: Submit a written report including: Introduction, Documentary research on the firm, BMC, Explanation of the BMC, Recommendations to the company to improve its business, Conclusion

Step 4: Presentation of the report.

Evaluation
Written work = 60%
Presentation and defense of the project = 40%

Type of Assessment for UE in Q3

  • Presentation and/or works

Q3 UE Assessment Comments

Preliminary step:
- Mandatory presence at all sessions.
- Participation in evening conferences on the theme of entrepreneurship.

Step 1: To do an observation internship in a young company / SME / Startup / entrepreneur.

Step 2: Realize the complete BMC of this company and justify it (individual work).

Step 3: Submit a written report including: Introduction, Documentary research on the firm, BMC, Explanation of the BMC, Recommendations to the company to improve its business, Conclusion

Step 4: Presentation of the report.

Evaluation
Written work = 60%
Presentation and defense of the project = 40%

Type of Resit Assessment for UE in Q1 (BAB1)

  • N/A

Q1 UE Resit Assessment Comments (BAB1)

NA

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-MAKO-025
  • Cours magistraux
  • Conférences
  • Travaux pratiques
W-MAKO-029
  • Travaux pratiques
  • Etudes de cas

Mode of delivery

AAMode of delivery
W-MAKO-025
  • Face to face
  • Mixed
W-MAKO-029
  • Face to face
  • Mixed

Required Reading

AA
W-MAKO-025
W-MAKO-029

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-025NA
W-MAKO-029NA

Recommended Reading

AA
W-MAKO-025
W-MAKO-029

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-025Osterwalder A. & Pigneur Y. (2010), "Business Model Generation", Wiley, 278 pages
W-MAKO-029Osterwalder A. & Pigneur Y. (2010), "Business Model Generation", Wiley, 278 pages

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-025- Janssen Frank (2016), "Entreprendre : une introduction à l'entrepreneuriat", De Boeck Entreprendre, 460 pages.
- Randerson K., Bettinelli C., Dossena G. & Fayolle A. (2015), "Family Entrepreneurship: Rethinking the research agenda", Routledge, New York, 336 pages, ISBN : 9781138841192.
- Verstraete Thierry et Jouison-Laffitte Estèle (2009), "Business model pour entreprendre : le modèle GRP : théorie et pratique", De Boeck, 184 pages.
W-MAKO-029- Janssen Frank (2016), "Entreprendre : une introduction à l'entrepreneuriat", De Boeck Entreprendre, 460 pages.
- Randerson K., Bettinelli C., Dossena G. & Fayolle A. (2015), "Family Entrepreneurship: Rethinking the research agenda", Routledge, New York, 336 pages, ISBN : 9781138841192.
- Verstraete Thierry et Jouison-Laffitte Estèle (2009), "Business model pour entreprendre : le modèle GRP : théorie et pratique", De Boeck, 184 pages.
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de dernière mise à jour de la fiche ECTS par l'enseignant : 29/04/2021
Date de dernière génération automatique de la page : 06/05/2022
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