Objectives of Programme's Learning Outcomes

• Understand the fundamentals (theories and tools) in human and social sciences
• Identify and explain the basic theoretical trends in various fields of human sciences (law, economics, management, history, psychology, etc.) and their applications.
• Understand the social environment and the way it works, as well as the role played by different social, economic and political agents
• Analyse historical and contemporary phenomena of societies.
• Political Science option : Understand the fundamentals in the field of political science
• Apply understanding of the political field to sociology, anthropology, economics, management and statistics.
• Develop a critical design of concepts, models and methods proposed in political science.
• Distinguish objectivity from subjectivity, and express the ideological dimension behind political and institutional issues.
• Sociology and Anthropology option : Understand the fundamentals in the field of sociology and anthropology
• Have a critical view of theories, concepts and methods specific to sociology and anthropology.
• Describe and analyse contemporary, minority or distant human societies; decipher speeches and social and cultural representations.
• Avoid the pitfalls of ethnocentrism, sociocentrism and chronocentrisme.
• Information-Communication option: Understand the fundamentals in the field of information-communication
• Master the communication tools of an organisation and the professional techniques of journalism.
• Develop a critical approach towards the main issues and outcomes in the field of information and communication.
• Analyse social messages, particularly media messages.
• Human Resource Management option: Understand the fundamentals in the field of human resource management
• Understand human resource management in relation to organisational environments in which it develops.
• Analyse human situations in business and propose appropriate measures.
• Develop a critical view of the tools and methods of human resource management.
• Master knowledge from disciplines within social and human sciences.
• Identify and explain the basic theories in political sciences and social sciences.
• Understand the tools and methods adapted to these disciplines.
• Understand extensive issues and answer key questions in these disciplines.
• Master the principles and methodologies of scientific approaches applicable in the disciplines within social and human sciences
• Conduct relevant research from scientific literature on a particular research topic.
• Know the principles of different methodological approaches.
• Give a critique and argue a point of view as part of a scientific approach
• Appropriately collect, analyse and interpret empirical data on issues within social and human sciences.
• Understand and implement tools and methods for collecting quantitative data.
• Understand and implement tools and methods for collecting qualitative data.
• Process empirical data collected with care.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Develop and structure reasoning and arguments by mobilising concepts and methods specific to disciplines of human and social sciences.
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Put English language skills and skills of at least one other language other than French into practice.
• Read and understand the overall meaning of non-specialised texts, listen and understand the overall meaning of audio documents.
• Write an information request, a summary and analysis of texts and videos, and an exchange in dialogue form.
• Express an opinion on a subject, orally and in writing, as well as on topical issues within ideological debates, carry out an oral presentation on a topic related to the specialised field.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
• Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.

Learning Outcomes of UE

At the end of this class students should be able to understand what is marketing (strategic and operational point of view). Important concepts are presented: segmentation, targeting and positioning. The marketing mix is also studied. (4 P )

Content of UE

- definition of marketing
- Main dimensions (strategic and operational)
- 4 P

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

 A written or oral examination will be proposed regarding the situation and the number of students. It will be completed by a work valorised for 30% of the course

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

A written or oral examination will be proposed regarding the situation and the number of students