 | Study programme 2021-2022 | Français | |
| Internet Information Management - P1 - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-TICO-028 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 14 | 4 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
The first part of the Internet Information Management course will focus mainly on the tools of online advertising. The functioning of search engines will be explained in detail, including the principle of sponsored links. This will be followed by a presentation of behavioural advertising and tracking mechanisms for collecting personal data. Social networking tools and their associated APIs (Application Programming Interfaces) and their uses will then be discussed. Finally, performance analysis tools will be introduced. In this way, the complete chain of tools for the implementation of an online advertising campaign will be explored. Each module is accompanied by exercises (practical cases).
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Mixed
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)