Objectives of Programme's Learning Outcomes

• Imagine, design, carry out and implement projects and solutions to address a complex problem in the fields of geology and mining engineering by integrating needs, contexts and issues (technical, economic, societal, ethical and environmental).
• Identify complex problems to be solved and formulate the specifications by integrating client needs, contexts and issues (technical, economic, societal, ethical and environmental).
• Plan, manage and lead projects in view of their objectives, resources and constraints, ensuring the quality of activities and deliverables.
• Define and align the project in view of its objectives, resources and constraints.
• Work effectively in teams, develop leadership, make decisions in multidisciplinary, multicultural, and international contexts.
• Interact effectively with others to carry out common projects in various contexts (multidisciplinary, multicultural, and international).
• Contribute to the management and coordination of a team that may be composed of people of different levels and disciplines.
• Identify skills and resources, and research external expertise if necessary.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and a board, both orally and in writing.
• Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.
• Finalise a realistic career plan in line with the realities in the field and their profile (aspirations, strengths, weaknesses, etc.).
• Show an open and critical mind by bringing to light technical and non-technical issues of analysed problems and proposed solutions.

Learning Outcomes of UE

I-MANA-221
- Savoir vendre un produit ou un service innovant à un client potentiel. Expérimenter la vente d'une innovation. 
- Comprendre les notions principales du Marketing stratégique et opérationnel, y compris le marketing digital.
- Réaliser un plan Marketing .
- Analyser un plan Marketing 

I-MANA-031
- Evaluate the economic interest of an innovative project with uncertain cash flows,
- Understand some corporate financing options,
- Measure the expected profitability of a portfolio.

Content of UE

I-MANA-221
Présentation du contexte de l'innovation (développement de nouveaux produits) et lien avec le marketing BtoB et BtoC. Développement de la notion du marketing industriel (BtoB), de ses caractéristiques, de ses domaines d'activités. Focalisation sur la notion d'achat BtoB et plus spécifiquement les centres d'achat avec ses différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs). Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle. Développement de l'approche et des notions liées au marketing digital.

I-MANA-031
- Advanced methods for measuring the profitability of an innovative project (decision tress, Monte Carlo simulation, etc.)
- Computing loan payments
- Valuing bonds
- Valuing stocks
- Introduction to portfolio management

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination
• Practical test
• Graded tests
• eTest

Q2 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)
 

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination
• Practical Test
• Graded tests
• eTest

Q3 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)