Study programme 2020-2021 | Français | ||
Innovation Marketing | |||
Programme component of Master's in Computer Engineering and Management à la Faculty of Engineering |
Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
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Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UI-M1-IRIGIG-010-M | Compulsory UE | BETTE Sébastien |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
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| Français | 24 | 24 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
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I-MANA-221 | Marketing for Engineers | 18 | 18 | 0 | 0 | 0 | Q2 | |
I-MANA-222 | Innovation Marketing and Business Analytics | 6 | 6 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
Savoir vendre un produit ou un service innovant à un client potentiel. Expérimenter la vente d'une innovation.
Comprendre les notions principales du Marketing stratégique et opérationnel, y compris le marketing digital.
Réaliser un plan Marketing .
Analyser un plan Marketing
Content of UE
Présentation du contexte de l'innovation (développement de nouveaux produits) et lien avec le marketing BtoB et BtoC. Développement de la notion du marketing industriel (BtoB), de ses caractéristiques, de ses domaines d'activités. Focalisation sur la notion d'achat BtoB et plus spécifiquement les centres d'achat avec ses différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs). Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle. Développement de l'approche et des notions liées au marketing digital.
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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I-MANA-221 |
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I-MANA-222 |
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Mode of delivery
AA | Mode of delivery |
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I-MANA-221 |
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I-MANA-222 |
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Required Reading
AA | |
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I-MANA-221 | |
I-MANA-222 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |
Recommended Reading
AA | |
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I-MANA-221 | |
I-MANA-222 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
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I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |