Study programme 2020-2021 | Français | ||
Cases in Marketing Strategy | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
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W-MAKO-031 |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
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Anglais | Anglais | 0 | 45 | 0 | 0 | 0 | Q1 |
Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
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Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
Content of Learning Activity
Based on theory and case studies combined with relevant readings, students will be asked to apply marketing concepts to contemporary marketing problems including market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.
Required Learning Resources/Tools
Articles and readings relevant to the case studies.
Documentation and relevant materials will be made available online or handed out in class.
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)