Study programme 2020-2021 | Français | ||
Digital Marketing Seminar | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
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W-MAKO-021 |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
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Français | Français | 0 | 25 | 0 | 0 | 0 | Q2 |
Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
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Ongoing evaluation Group work and presentation (No 2nd session) |
Organisational arrangements for the end of Q2 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
Description of the modifications to the Q2 2020-2021 assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)
Ongoing evaluation
Group work and presentation
(No 2nd session)
Content of Learning Activity
Digital Marketing Seminar:
- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media
Required Learning Resources/Tools
E-Marketing (Strauss & Frost, 2011) - Pearson
Recommended Learning Resources/Tools
PowerPoint support (available on Moodle)
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)