 | Study programme 2020-2021 | Français | |
| Advanced Marketing | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-005 |
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|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 10 | 20 | 0 | 0 | 0 | Q2 |
| Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
|---|
|
| Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
| Oral presentation of the work realized during the year |
Organisational arrangements for the end of Q2 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
- Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)
- Production of individual or group work, essay, report, dissertation...
Description of the modifications to the Q2 2020-2021 assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)
Oral presentation of the work realized during the year
Content of Learning Activity
Work of analysis of marketing problems defined in collaboration with a company. This work implies a practical step of the student in the treatment of the problems and the contribution in the development of solutions and recommendations to the company implied in the project. Topics and contents of the course can vary from one year to another according to expectations of the Partner.
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Mixed
Type of Teaching Activity/Activities
- Cours magistraux
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)